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Richmond American Homes

Changing Construction

A new way to live, a better way to build.

We created the Volume Program to help production builders differentiate their homes and drive sales through indoor-outdoor living.

Founded on four key ideas: design, sell, build, and profit, the Volume Program features Western Window Systems’ high-quality multi-slide and bi-fold doors offered at discounted prices and with shortened production lead times. Model home discounts and exceptional customer service are also offered.

A major new survey’s results are in, and they’re a must-see for production builders. Check out the video above to see the game-changing numbers.

(Reprinted in part from Professional Builder, August 2014, special edition.) Good design can advance big ideas. And… Read more»

Vinyl doors are hot.  Reports predict increasing demand for the next several years, as homeowners look for sophisticated options… Read more»

“The installation and supply and logistics of the program has always been there for us. It was well-initiated and integrated to how builders actually work.” - Robert Paul, Texas division president, Toll Brothers

Four Key Ideas

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Design

The ability of our high-quality door systems to completely open up to the outside is what makes them so unique. Large rolling glass panels expand living areas, frame beautiful views, and let in light and fresh air. Options such as unique sizes, configurations, handles, and tracks let you customize our doors for any project.

Build

The Volume Program’s discounted prices and shortened production lead times help keep you on track and on budget. Want to use an existing supplier? Our knowledgeable staff can provide sales and installation training, and ongoing assistance without interrupting workflow.

Sell

Because our doors are typically a preferred upgrade option with homebuyers, many builders choose to include them as standard features in their homes. By expanding space, they create indoor-outdoor areas perfect for entertaining, cooking out, or simply relaxing with family and friends.

Profit

By offering upgrades such as pavers, outdoor barbecues, and landscaping packages, you can inspire and delight homebuyers eager to enhance their new outdoor living rooms. This helps drive revenue and offers selling options that can be tailored to any building project.

A Model Partnership

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A “wow factor” at a value.

When you choose door systems from the Volume Program for your next model home, you’re eligible for additional discounts from Western Window Systems.

If the door is featured as an option, we offer one set of discounting. If it comes standard with a home, the savings are greater. The more model homes, the more substantial the discount. It’s that simple.

Western Window Systems will even send our Volume Program sales representatives to the job site to support and train your team. We’ll help them understand how our high-quality doors are manufactured and installed as well as provide product information, specifications, and details. In addition, we’ll provide you with brochures to give to potential homebuyers.

“It’s one of the best memory points we have in the models.” - Maria Bengtson, William Lyon Homes